Finding your internet niche market depends on whether you wish to use broad marketing techniques or small very precise marketing techniques.

Both techniques will bring viewers to your website, but the difference is that the broader marketing techniques will bring more viewers, but chances are your site may not be exactly what they’re looking for, whereas small precise marketing will bring fewer viewers to your site, but they’re far more likely to be interested than the viewers that broader marketing will bring in.

For example, a broad marketing approach is advertising “weight loss” on your website, whereas a small and precise marketing approach would be “weight loss using a fruit based diet”. The difference is how much detail you put into it. The more detail means the more precise which means that you’ll get less viewers, but more who are directly interested in your weight loss using fruit method. If you just use weight loss as your approach, then you’ll get many viewers looking to lose weight, but those viewers might be viewers looking to lose weight on a carbohydrate based diet.

It’s all about what approach you wish to take, both have their advantages and disadvantages. Generally though people choose to use smaller precise methods because with broad marketing, as many people do it, it can be harder to actually stand from the crowd and bring a lot of traffic to your site. At least with using precise marketing, you know the people visiting your site are most likely quite eager to buy!

My husband is a handyman. I feel that there is an opportunity in a niche market with his business. As sale condition when you’re selling a home, the buyer always asks that certain deficiencies be remedied. I’d like to target the real estate agents. I plan to print on my husband’s business cards that he specializes in remediation of these kinds of deficiencies. My problem is that I can’t seem to find a concise way of saying this. Does anyone have any ideas?

Thanks in advance!

This video describes how to find a good niche market.

Hi, We are South-Asia based ONLINE TUTORING services provider for a niche market in Accountancy education. Probably we are the only online tutoring provider in the market, addressing more than 400,000 students world wide. Of which approximately 1/3rd of the student population live in the UK. We need a Business partner who can represent our services in the UK, probably from an educational background with private tutoring business experience. How can we find someone with such qualities ? We have launched a website, but a website and online presence alone will not make much business. In fact, we currently tutor a number of students who are very happy with our tutors. But, we need an strong offline presence in the UK and in other countries like Australia, Singapore etc. How to find a sound professional/firm ? We are available on ATL dot GLOBAL at YAHOO dot COM Regards !