My friends, I am going to be completely honest with you:  I love researching niche markets.  I enjoy it.  I relish in it.  To me it is great fun.  Seriously. I think that maybe this is because for the longest time I just couldn’t do it.  I tried, but I was lost in the sea, and the sea she is google!  Ha.

I studied every course, purchased every program, bought every tool.  It was probably information overload, but I kept reaching for the brass ring – and every time I thought that I had caught it, I opened my hand just to realize that the ring was made of tin.

For a very long time I was an eBay powerseller who dabbled in internet marketing.  Now I am an internet marketer who just happens to be an eBay powerseller as a hobby.  I build websites around specific product market niches that I uncover.  I incorporate a few ads… Micro Niche Finder and I slowly build my websites individually.  I pride myself on providing quality sites full of relevant information.

Obviously there is a formula that I use to uncover hidden niche markets.  I also use a program (Micro Niche Finder) that I purchased.  The program is not absolutely necessary, but it honestly does take all the guesswork out of niche marketing.  It doesn’t matter if you are writing articles as an affiliate or building websites to sell products.

I will give you an example from right now:  the phrase “find market niche” gets about 3000 searches a month (broad) and the estimated cost of an ad is almost a $1.00 and the SOC is a 3 (strength of competition – lowest is 0, highest is 1000).  Now I know what you’re thinking, “That isn’t a spectacular niche.”  And you would be right, except that the .com is (was) available and the competition number is only 84.  Normally competition can be numbered in the hundreds of thousands – just see my next example…

My next example:  “niche marketing internet” gets about 3600 searches a month, adcost is almost $6, the SOC is 13, and there are approximately 493,000 competing pages. This is also a quality niche that can be slowly built into a steady, consistent (small) income.

I did use Micro Niche Finder to uncover these two quick examples. I just entered “market niche” into the search bar and let the program do what it does best – uncover market niches.

If you would like an example of the power of this program, feel free to reply with a root word and I will see what I can find with Micro Niche Finder. Until then: happy hunting!

Finding your internet niche market depends on whether you wish to use broad marketing techniques or small very precise marketing techniques.

Both techniques will bring viewers to your website, but the difference is that the broader marketing techniques will bring more viewers, but chances are your site may not be exactly what they’re looking for, whereas small precise marketing will bring fewer viewers to your site, but they’re far more likely to be interested than the viewers that broader marketing will bring in.

For example, a broad marketing approach is advertising “weight loss” on your website, whereas a small and precise marketing approach would be “weight loss using a fruit based diet”. The difference is how much detail you put into it. The more detail means the more precise which means that you’ll get less viewers, but more who are directly interested in your weight loss using fruit method. If you just use weight loss as your approach, then you’ll get many viewers looking to lose weight, but those viewers might be viewers looking to lose weight on a carbohydrate based diet.

It’s all about what approach you wish to take, both have their advantages and disadvantages. Generally though people choose to use smaller precise methods because with broad marketing, as many people do it, it can be harder to actually stand from the crowd and bring a lot of traffic to your site. At least with using precise marketing, you know the people visiting your site are most likely quite eager to buy!

World Internet Summit

This video discusses how to find niche markets for your online business