Finding your internet niche market depends on whether you wish to use broad marketing techniques or small very precise marketing techniques.
Both techniques will bring viewers to your website, but the difference is that the broader marketing techniques will bring more viewers, but chances are your site may not be exactly what they’re looking for, whereas small precise marketing will bring fewer viewers to your site, but they’re far more likely to be interested than the viewers that broader marketing will bring in.
For example, a broad marketing approach is advertising “weight loss” on your website, whereas a small and precise marketing approach would be “weight loss using a fruit based diet”. The difference is how much detail you put into it. The more detail means the more precise which means that you’ll get less viewers, but more who are directly interested in your weight loss using fruit method. If you just use weight loss as your approach, then you’ll get many viewers looking to lose weight, but those viewers might be viewers looking to lose weight on a carbohydrate based diet.
It’s all about what approach you wish to take, both have their advantages and disadvantages. Generally though people choose to use smaller precise methods because with broad marketing, as many people do it, it can be harder to actually stand from the crowd and bring a lot of traffic to your site. At least with using precise marketing, you know the people visiting your site are most likely quite eager to buy!
Effective niche keyword research using Google. Let Google tell you exactly what niche keywords it wants using this little used but highly effective tip from Ade Martin www.AdeMartin.com
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