Niche Marketing Examples

This video talks about how to define your niche

This video talks about finding a niche

You are a salesperson for Clean Inc (CI). You have been sent the information that follows on a new product you will soon sell. Using the below information, how would you develop your presentation?

 The product is a new mouthwash called Clean Mouth. It is a green liquid, packaged in a new, uniquely shaped bottle. It is produced by CI, a corporation which has an established niche in the hygiene products market.

Clean Mouth is available in a full line of 4 sizes, from 6 oz , to 12, 18 and 24 oz bottles.

Your goal is to gain multiple-size distribution that goes with all 4 sizes at one time. As with most markets, there is size loyalty, as well as brand loyalty in the this business. It was explained that in a recent study, 18% of shoppers who were not able to find their preferred brand size did not purchase any at all. Your experience shows that you can expect 40% better improvement in accounts where you have multiple sizes on the shelves.

How to find a niche to make money on the internet